Building Products Channels

Create Marketing that Meets What Architects Look for When Specifying Building Products

by Chris Kelley
on June 29, 2026

To win specifications, a building product manufacturing brand has to think like the person making the choice. Architects approach product selection with a unique set of priorities, and most of them ...

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All articles from Chris Kelley

Building Products Channels

• June 29, 2026

Create Marketing that Meets What Architects Look for When Specifying Building Products

Building Products Channels

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5 Marketing Strategies for Building Product Brands to Boost Specifications

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