Resources

Become a smarter marketer. Access all our free marketing tools, articles and case studies.

The Latest From Our Blog

Read our blog topics covering Inbound Marketing, Responsive Web Design, Lead Generation, Merchandising/POP, and SEO.

5 Marketing Strategies for Building Product Brands to Boost Specifications
Building Products Channels
5 Marketing Strategies for Building Product Brands to Boost Specifications
by Chris Kelley
Learn proven marketing strategies to streamline your specifications and increase product selection among architects and engineers.
Mastering Product Line Reviews: Tips for Hardware Brands
Consumer Retail Channels
Mastering Product Line Reviews: Tips for Hardware Brands
by Chris Kelley
Learn how to ace your next product line reviews. Understand the process, prepare effectively, and use innovative strategies to impress big box retailers.
How Real-World Success Sells Building Products
Building Products Channels
How Real-World Success Sells Building Products
by Chris Kelley
Learn how building product marketers use real-world storytelling and case studies to increase brand awareness, generate leads and get products specified.
Retail Packaging for Captivating Shelf Appeal
Consumer Retail Channels
Retail Packaging for Captivating Shelf Appeal
by Chris Kelley
Discover how effective retail packaging design can captivate consumers, differentiate your brand, and drive sales in a competitive market. Learn key elements and trends for maximum impact.
Build Buyer Personas for Better Marketing Strategy
Inbound Marketing
Build Buyer Personas for Better Marketing Strategy
by Chris Kelley
Learn how buyer personas can transform the marketing strategies of product and brand managers, leading to more engaged and targeted customer interactions.
[CALCULATOR] How Many Website Visitors Do You Need to Hit Your Revenue Goal?
Inbound Marketing
[CALCULATOR] How Many Website Visitors Do You Need to Hit Your Revenue Goal?
by Chris Kelley
Calculate the number of website visitors needed to reach your revenue goals with our Revenue to Website Traffic Calculator.
HMG Mark-Secondary-Rev