Win and grow more business

Marketing for DIY consumer product brands that need to win at retail.

Heinzeroth Marketing Group
helps manufacturers strengthen packaging, merchandising, and marketing strategy so products are easier to choose, easier to support, and better positioned to improve sell-through.

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Marketing built for retail and channel complexity

When your products compete in hardware, home improvement, dealer, and big-box retail channels, your marketing has to work harder. Effective marketing touches every channel and every stage of the buyer journey, from how your product is found online to how it performs at retail.

Heinzeroth Marketing Group helps DIY consumer product manufacturers strengthen their marketing programs and gives internal teams a clearer path forward.

We bring together marketing strategy, messaging, branding, digital marketing, graphic design, website development and analytics, packaging, merchandising and POP, to develop custom marketing programs that support placement and strengthen sell-through.

The goal is straightforward: make your product easier to find, easier to choose and better positioned to grow.

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FREE GUIDE

How to Prepare for a Product Line Review

Get practical tips and strategies to ensure you're ready for your next retail PLR. Includes our 15-step presentation outline.

More than marketing assets. A partner built for product manufacturers.

Many manufacturers do not need another vendor producing disconnected deliverables. They need a partner who understands product launches, line reviews, brand refreshes, and the day-to-day pressure on lean marketing teams.

That is where Heinzeroth fits. We help DIY consumer and building-product brands bring strategy, creative execution, and channel support together so the work does more than look good. It helps products compete in the real world.

We are uniquely equipped to help you build value in retail channels. Clients include leading brands in irrigation, plumbing, paint, electrical, tools, builders hardware, home décor crafts, building materials and outdoor living categories.

Let’s talk about your new product launch, brand refresh, or product line review.

Inbound & Content Marketing
Packaging
In-Store & Online Merchandising
Digital & Traditional Advertising
Website Design
SEO/SEM
Photography & Video
Market Research
Branding & Corporate Identity

Explore Our Retail Consumer Work

Our clients trust Heinzeroth to stay up on the ever-changing in-store and online standards of major retailers so we can hit the ground running on just about any consumer and retail 

Retail Channel Experience

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See Our Successes in Retail Channels

View examples of our client work in evolving retail channels and learn about our approach to retail marketing.

DIY Consumer Clients

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