Line Review Survival Tips

How A Packaging Update Can Be A Win-Win At Line Reviews

Among the most critical factors that retailer executives are examining closely is the effectiveness of each brand’s packaging. If you score well in that comparison, as Culligan has done in this case study, you also stand a better chance of winning:

  • Retailer support for an expanded planogram
  • Improved shopper interest and conversion rates

One of America’s best-known brands, Culligan and its “Hey Culligan Man” slogan enjoy instant recognition. This brief case study shows how Culligan has extended that market influence with a new packaging program for home water filtration products marketed in DIY channels.