--- title: New Paint Color Trends for 2018 description: Discover the latest paint color trends for 2018, including vibrant hues and jewel tones, influencing graphic design and marketing strategies. Explore top color picks from Pantone, Behr, Sherwin-Williams, and more. image: https://www.heinzeroth.com/hubfs/blog-paint-color-2018trends-2400x1600.jpg --- [Skip to main content](https://www.heinzeroth.com/blog/color-trends-for-2018#main) [![HMG Logo-Secondary-4C](https://www.heinzeroth.com/hs-fs/hubfs/images/HMG%20logos/HMG%20Logo-Secondary-4C.png?width=240&height=50&name=HMG%20Logo-Secondary-4C.png) ![HMG Logo-Secondary-4C](https://www.heinzeroth.com/hs-fs/hubfs/images/HMG%20logos/HMG%20Logo-Secondary-4C.png?width=240&height=50&name=HMG%20Logo-Secondary-4C.png) ![HMG Logo-Secondary-4C](https://www.heinzeroth.com/hs-fs/hubfs/images/HMG%20logos/HMG%20Logo-Secondary-4C.png?width=240&height=50&name=HMG%20Logo-Secondary-4C.png) ![HMG Logo-Secondary-4C](https://www.heinzeroth.com/hs-fs/hubfs/images/HMG%20logos/HMG%20Logo-Secondary-4C.png?width=240&height=50&name=HMG%20Logo-Secondary-4C.png) ](https://www.heinzeroth.com) - [Show submenu for Capabilities Capabilities ](https://www.heinzeroth.com/capabilities) - [Marketing Strategy](https://www.heinzeroth.com/capabilities#strategy) - [Creative](https://www.heinzeroth.com/capabilities#creative) - [Merchandising](https://www.heinzeroth.com/capabilities#merchandising) - [Digital + Inbound](https://www.heinzeroth.com/capabilities#digital) - [PR + Social](https://www.heinzeroth.com/capabilities#pr) - [Integrated Marketing](https://www.heinzeroth.com/capabilities#integrated) - [Show submenu for Markets Markets ](https://www.heinzeroth.com/markets) - [DIY Consumer](https://www.heinzeroth.com/diy-consumer-brands) - [Building Products](https://www.heinzeroth.com/building-products-brands) - [Industrial](https://www.heinzeroth.com/industrial-manufacturing) - [Service Businesses](https://www.heinzeroth.com/service-businesses) - [Our Work](https://www.heinzeroth.com/our-work) - [Show submenu for Resources Resources ](https://www.heinzeroth.com/resources) - [Blog](https://www.heinzeroth.com/blog) - [Marketing for Consumer Brands](https://www.heinzeroth.com/guide-to-packaging-pop-and-advertising) - [Marketing Strategies for Building Product Manufacturers](https://www.heinzeroth.com/marketing-strategies-for-building-product-manufacturers) - [How to Prepare for a Product Line Review](https://www.heinzeroth.com/how-to-prep-for-a-product-line-review) - [Website Design Strategy Guide](https://www.heinzeroth.com/website-design-strategy-guide) - [About](https://www.heinzeroth.com/about) Open main navigation Close main navigation - Show submenu for Capabilities Capabilities - Capabilities - [Capabilities](https://www.heinzeroth.com/capabilities) - [Marketing Strategy](https://www.heinzeroth.com/capabilities#strategy) - [Creative](https://www.heinzeroth.com/capabilities#creative) - [Merchandising](https://www.heinzeroth.com/capabilities#merchandising) - [Digital + Inbound](https://www.heinzeroth.com/capabilities#digital) - [PR + Social](https://www.heinzeroth.com/capabilities#pr) - [Integrated Marketing](https://www.heinzeroth.com/capabilities#integrated) - Show submenu for Markets Markets - Markets - [Markets](https://www.heinzeroth.com/markets) - [DIY Consumer](https://www.heinzeroth.com/diy-consumer-brands) - [Building Products](https://www.heinzeroth.com/building-products-brands) - [Industrial](https://www.heinzeroth.com/industrial-manufacturing) - [Service Businesses](https://www.heinzeroth.com/service-businesses) - [Our Work](https://www.heinzeroth.com/our-work) - Show submenu for Resources Resources - Resources - [Resources](https://www.heinzeroth.com/resources) - [Blog](https://www.heinzeroth.com/blog) - [Marketing for Consumer Brands](https://www.heinzeroth.com/guide-to-packaging-pop-and-advertising) - [Marketing Strategies for Building Product Manufacturers](https://www.heinzeroth.com/marketing-strategies-for-building-product-manufacturers) - [How to Prepare for a Product Line Review](https://www.heinzeroth.com/how-to-prep-for-a-product-line-review) - [Website Design Strategy Guide](https://www.heinzeroth.com/website-design-strategy-guide) - [About](https://www.heinzeroth.com/about) - [Let's Talk](https://www.heinzeroth.com/contact-us) [Let's Talk](https://www.heinzeroth.com/contact-us) # New Paint Color Trends for 2018 ![Loren Heinzeroth](https://www.heinzeroth.com/hs-fs/hubfs/images/headshots/loren-profile.jpg?width=50&height=50&name=loren-profile.jpg) by [Loren Heinzeroth](https://www.heinzeroth.com/blog/author/loren-heinzeroth) January 11, 2018 Read it to me: After several years of subdued gray tones and whites dominating (or should we say “minimizing”) the design landscape, it’s nice to see that more vibrant colors may be back as inspiration for graphic design and marketing overall. This shift is trending in recently announced paint colors by major coatings brands as well as in the predictions of leading influencers such as Color Marketing Group, Pantone and others. The impact on graphic design tends to follow these color influences which are said to reflect the pulse in emerging colors, mostly as used in home interiors, fashion and pop culture. Mark Woodman, president of Color Marketing Group, notes that “We are leaving a minimalist stage and craving a bit of maximalism, … now realizing the need to add punch and a bit of luxury or depth – all by adding color to our relatively neutral spaces.”   *[Source: Kitchen & Bath Business, January 2018](http://www.nxtbook.com/nxtbooks/kbb/201801/index.php#/16)** * Still, this emphasis on more vibrant colors wll not likely do away with neutrals altogether, as forecast by the experts. The two basic choices are expected to be paired, with bolder hues and jewel tones suggesting energy and passion, and neutrals used in harmony with those brighter colors to retain a sense of sanctuary and visual calm. For your planning of marketing materials and possibly as a consideration for setting any new directions for your brand standards, here is a compilation of the top colors for 2018. Note: the visuals here are not intended to be an exact representation of the colors. For better reference, visit the websites of the coatings brands noted below or pick up the newest paint chips at a local paint dealer. ## Pantone [Color of the year: PANTONE Ultra Violet 18-3838](https://www.pantone.com/color-of-the-year-2018) ![blog-pantone-18-1838](https://www.heinzeroth.com/hs-fs/hubfs/blog-files/blog-pantone-18-1838.jpg?width=193&height=279&name=blog-pantone-18-1838.jpg) ## Behr (introducing 20 new colors for 2018) [Color of the year: "In The Moment” spruce blue](http://www.behr.com/consumer/inspiration/2018-color-trends) ![blog-behr-the-moment](https://www.heinzeroth.com/hs-fs/hubfs/blog-files/blog-behr-the-moment.jpg?width=578&height=372&name=blog-behr-the-moment.jpg) ## Sherwin-Williams [Color of the month (January 2018): Oceanside](https://www.sherwin-williams.com/homeowners/inspiration/inspiration-videos/a-year-in-color/sw-video-cotm-jan2018-diy) [This jewel-toned green is one of SW’s “Unity” colors for 2018.](https://www.sherwin-williams.com/homeowners/inspiration/inspiration-videos/a-year-in-color/sw-video-cotm-jan2018-diy) ![blog-sw-6496](https://www.heinzeroth.com/hs-fs/hubfs/blog-files/blog-sw-6496.jpg?width=519&height=393&name=blog-sw-6496.jpg) ![blog-sw-oceanside](https://www.heinzeroth.com/hs-fs/hubfs/blog-files/blog-sw-oceanside.jpg?width=571&height=344&name=blog-sw-oceanside.jpg) ## Benjamin Moore [Color of the year: Caliente AF-290](https://www.benjaminmoore.com/en-us/color-overview/color-collections/color-trends-2018) ![blog-benmoorecaliente-af-290](https://www.heinzeroth.com/hs-fs/hubfs/blog-files/blog-benmoorecaliente-af-290.jpg?width=514&height=208&name=blog-benmoorecaliente-af-290.jpg) ## Dunn Edwards [Color of the year: The Green Hour DET544](https://www.dunnedwards.com/colors/specs/posts/hottest-colors-for-the-new-year) Green pallet: ![blog-de-green-pallet](https://www.heinzeroth.com/hs-fs/hubfs/blog-files/blog-de-green-pallet.jpg?width=828&height=497&name=blog-de-green-pallet.jpg) Rose pallet: ![blog-de-rose-pallet](https://www.heinzeroth.com/hs-fs/hubfs/blog-files/blog-de-rose-pallet.jpg?width=667&height=408&name=blog-de-rose-pallet.jpg) Southwest pallet: ![blog-de-southwest-pallet](https://www.heinzeroth.com/hs-fs/hubfs/blog-files/blog-de-southwest-pallet.jpg?width=652&height=408&name=blog-de-southwest-pallet.jpg) ## PPG [Color of the year: Black Flame PPG1043-7](https://www.ppgvoiceofcolor.com/paint-color-of-the-year-2018) ![blog-ppg-1043-7](https://www.heinzeroth.com/hs-fs/hubfs/blog-files/blog-ppg-1043-7.jpg?width=358&height=292&name=blog-ppg-1043-7.jpg) ![blog-ppg-black-flame](https://www.heinzeroth.com/hs-fs/hubfs/blog-files/blog-ppg-black-flame.jpg?width=564&height=716&name=blog-ppg-black-flame.jpg) Of course, if you don't happen to like any or all of these colors, please don't slay the messenger. But do draw your own conclusions about how suitable these new colors may be for your marketing communications. ###### Tags: [Graphic Design, ](https://www.heinzeroth.com/blog/tag/graphic-design) [Marketing Strategy](https://www.heinzeroth.com/blog/tag/marketing-strategy) ![Loren Heinzeroth](https://www.heinzeroth.com/hs-fs/hubfs/images/headshots/loren-profile.jpg?width=50&height=50&name=loren-profile.jpg) Post by [Loren Heinzeroth](https://www.heinzeroth.com/blog/author/loren-heinzeroth) January 11, 2018 ### Related Articles ##### [![](https://www.heinzeroth.com/hs-fs/hubfs/blog-hmg-staff-25years-2400x1600.jpg?width=520&height=294&name=blog-hmg-staff-25years-2400x1600.jpg) HMG News • April 04, 2018 Reflections On Our 25th Anniversary 3 min read](https://www.heinzeroth.com/blog/25th-anniversary) ##### [![](https://www.heinzeroth.com/hs-fs/hubfs/blog-merchandising-homebuyers-2400x1600.jpg?width=520&height=294&name=blog-merchandising-homebuyers-2400x1600.jpg) Consumer Retail Channels • April 20, 2021 Is Your Merchandising Right For New Homeowners? 4 min read](https://www.heinzeroth.com/blog/getting-back-to-an-in-store-focus-is-your-merchandising-right-for-new-homeowners) ### Comments ### Subscribe to the blog ###### Categories - [Marketing Strategy](https://www.heinzeroth.com/blog/tag/marketing-strategy) - [Consumer Retail Channels](https://www.heinzeroth.com/blog/tag/consumer-retail-channels) - [Building Products Channels](https://www.heinzeroth.com/blog/tag/building-products-channels) - [Inbound Marketing](https://www.heinzeroth.com/blog/tag/inbound-marketing) - [Social Media](https://www.heinzeroth.com/blog/tag/social-media) ###### Recent Posts - [How to Create Consistent Marketing for DIY Consumer Brands](https://www.heinzeroth.com/blog/how-to-create-consistent-marketing-for-diy-consumer-brands) - [Create Marketing that Meets What Architects Look for When Specifying Building Products](https://www.heinzeroth.com/blog/create-marketing-that-meets-what-architects-look-for-when-specifying-building-products) - [5 Marketing Strategies for Building Product Brands to Boost Specifications](https://www.heinzeroth.com/blog/5-marketing-strategies-for-building-product-brands-to-boost-specifications) - [Mastering Product Line Reviews: Tips for Hardware Brands](https://www.heinzeroth.com/blog/mastering-product-line-reviews-tips-for-hardware-brands) - [How Real-World Success Sells Building Products](https://www.heinzeroth.com/blog/how-real-world-success-sells-building-products) [![HMG-Logo-Primary-dark](https://www.heinzeroth.com/hs-fs/hubfs/images/HMG-Logo-Primary-dark.png?width=240&height=63&name=HMG-Logo-Primary-dark.png) ](https://www.heinzeroth.com) - [Capabilities](https://www.heinzeroth.com/capabilities) - [Markets](https://www.heinzeroth.com/markets) - [Our Work](https://www.heinzeroth.com/our-work) - [Resources](https://www.heinzeroth.com/resources) - [About](https://www.heinzeroth.com/about) **New business inquiries? 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