Rust-Oleum

Heinzeroth identifies key influencers in the Home DIY, Home Décor, Craft and Decorative Painter categories, to create authentic & engaging content that aligns with Rust-Oleum’s strategic goals. We manage the project process from start to finish, to ensure successful partnerships for both parties, while also cultivating positive working relationships with each influencer, to build trust, foster long-term collaborations and build brand loyalty. Heinzeroth also provides Rust-Oleum with follow-up reports which include project impressions, video views, reach and engagement stats.

Heinzeroth partners with brand advocates in the Home DIY, Home Décor, Craft and Decorative painter categories to facilitate organic posts, across all socials, featuring a variety of Rust-Oleum brands. Partnerships build brand loyalty, increase brand exposure to engaged audiences and create positive product sentiment.

Before the advent of Influencer Marketing, Heinzeroth identified print and online publications in the DIY Home Décor, General Crafting, Mixed Media and Fine art outlets for ad insertions. We also worked with bloggers to create projects featuring Rust-Oleum branded projects for Heinzeroth to submit to key print publications, serving to increase brand awareness and reach with each publications audience.