Rust-Oleum

Covering Social Media Influence

Client Brief

Rust-Oleum, a global leader in manufacturing innovative coatings, empowers do-it-yourselfers and professionals alike with trusted quality and powerful solutions in the small project paints, cleaners, primers, automotive, industrial, high-performance coatings, and wood care categories. Heinzeroth supports Rust-Oleum’s initiative to increase brand recognition, audience reach, and brand exposure in new and existing markets by partnering with social influencers to initiate PR programs and sponsored projects.

01 Influencer Marketing

Heinzeroth identifies key influencers in the Home DIY, Home Décor, Craft and Decorative Painter categories, to create authentic & engaging content that aligns with Rust-Oleum’s strategic goals. We manage the project process from start to finish, to ensure successful partnerships for both parties, while also cultivating positive working relationships with each influencer, to build trust, foster long-term collaborations and build brand loyalty. Heinzeroth also provides Rust-Oleum with follow-up reports which include project impressions, video views, reach and engagement stats.
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Welcome to the Woods

Melissa used Rust-Oleum brands Varathane and Gator Finishing products to create a Wood Wall Slat Design in a bedroom makeover project. View the live post on TikTok.

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202,600

Page Views

15,789

Engagements

A Dabbled Dwelling

Kelsey used Rust-Oleum’s EpoxyShield Kit and other Rust-Oleum garage floor solutions to create a Dream garage floor for her workshop. View it live on Instagram.

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3M

Reel Views

41,641

Engagements

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02 PR

Heinzeroth partners with brand advocates in the Home DIY, Home Décor, Craft and Decorative painter categories to facilitate organic posts, across all socials, featuring a variety of Rust-Oleum brands. Partnerships build brand loyalty, increase brand exposure to engaged audiences and create positive product sentiment.

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Laura Designs Shop

Laura published a tutorial reel showing her audience how she finished an antique nightstand with Rust-Oleum’s Modern Masters Metallic Primer and Paints. View the live post on Instagram.

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32,000

Reel Views

1,306

Engagements

Eclat Designs by Crystin

Crystin published an Instagram Reel showing how to use Rust-Oleum’s Gold Leaf Paint Pen to Accent a Head Board. View the live post on Instagram.

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12,000

Reel Views

481

Engagements

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03 Media Buying

Before the advent of Influencer Marketing, Heinzeroth identified print and online publications in the DIY Home Décor, General Crafting, Mixed Media and Fine art outlets for ad insertions. We also worked with bloggers to create projects featuring Rust-Oleum branded projects for Heinzeroth to submit to key print publications, serving to increase brand awareness and reach with each publications audience.

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