Case Study - Endicott Brick | Heinzeroth Marketing Group

Client Brief

Endicott Clay Product is an internationally recognized manufacturer of high-quality brick, pavers and tile, primarily for large commercial projects. Getting spec'd into high-profile architectural projects requires an ongoing marketing awareness program across multiple channels. Our challenge was to explore new ways to drive interest among architects when face-to-face meetings were falling out of favor.

"I am blown away by the analytics, guys. This isn't mild growth. This is an enormous upheaval! Referrals from Facebook didn't double or triple. They went ballistic! The month of November last year to this year was almost a 20% increase...That tells me we are doing what we are supposed to."

John Ragland
Director of Marketing and Advertising