--- title: Case Study - Endicott Brick | Heinzeroth Marketing Group description: Heinzeroth Marketing Group launched an omnichannel ad campaign across print, digital and social media to celebrate Endicott's 100-year anniversary. image: https://www.heinzeroth.com/hubfs/images/Client%20Work/Endicott/endicott-photo-ravenswood-ironspot-2400x1600.jpg --- [Skip to main content](https://www.heinzeroth.com/case-study-endicott-brick#main) [![HMG Logo-Secondary-4C](https://www.heinzeroth.com/hs-fs/hubfs/images/HMG%20logos/HMG%20Logo-Secondary-4C.png?width=240&height=50&name=HMG%20Logo-Secondary-4C.png) ![HMG Logo-Secondary-4C](https://www.heinzeroth.com/hs-fs/hubfs/images/HMG%20logos/HMG%20Logo-Secondary-4C.png?width=240&height=50&name=HMG%20Logo-Secondary-4C.png) ![HMG Logo-Secondary-4C](https://www.heinzeroth.com/hs-fs/hubfs/images/HMG%20logos/HMG%20Logo-Secondary-4C.png?width=240&height=50&name=HMG%20Logo-Secondary-4C.png) ![HMG Logo-Secondary-4C](https://www.heinzeroth.com/hs-fs/hubfs/images/HMG%20logos/HMG%20Logo-Secondary-4C.png?width=240&height=50&name=HMG%20Logo-Secondary-4C.png) ](https://www.heinzeroth.com?hsLang=en) - [Show submenu for Capabilities Capabilities ](https://www.heinzeroth.com/capabilities) - [Marketing Strategy](https://www.heinzeroth.com/capabilities#strategy) - [Creative](https://www.heinzeroth.com/capabilities#creative) - [Merchandising](https://www.heinzeroth.com/capabilities#merchandising) - [Digital + Inbound](https://www.heinzeroth.com/capabilities#digital) - [PR + Social](https://www.heinzeroth.com/capabilities#pr) - [Integrated Marketing](https://www.heinzeroth.com/capabilities#integrated) - [Show submenu for Markets Markets ](https://www.heinzeroth.com/markets) - [DIY Consumer](https://www.heinzeroth.com/diy-consumer-brands) - [Building Products](https://www.heinzeroth.com/building-products-brands) - [Industrial](https://www.heinzeroth.com/industrial-manufacturing) - [Service Businesses](https://www.heinzeroth.com/service-businesses) - [Our Work](https://www.heinzeroth.com/our-work) - [Show submenu for Resources Resources ](https://www.heinzeroth.com/resources) - [Blog](https://www.heinzeroth.com/blog) - [Marketing for Consumer Brands](https://www.heinzeroth.com/guide-to-packaging-pop-and-advertising) - [Marketing Strategies for Building Product Manufacturers](https://www.heinzeroth.com/marketing-strategies-for-building-product-manufacturers) - [How to Prepare for a Product Line Review](https://www.heinzeroth.com/how-to-prep-for-a-product-line-review) - [Website Design Strategy Guide](https://www.heinzeroth.com/website-design-strategy-guide) - [About](https://www.heinzeroth.com/about) Open main navigation Close main navigation - Show submenu for Capabilities Capabilities - Capabilities - [Capabilities](https://www.heinzeroth.com/capabilities) - [Marketing Strategy](https://www.heinzeroth.com/capabilities#strategy) - [Creative](https://www.heinzeroth.com/capabilities#creative) - [Merchandising](https://www.heinzeroth.com/capabilities#merchandising) - [Digital + Inbound](https://www.heinzeroth.com/capabilities#digital) - [PR + Social](https://www.heinzeroth.com/capabilities#pr) - [Integrated Marketing](https://www.heinzeroth.com/capabilities#integrated) - Show submenu for Markets Markets - Markets - [Markets](https://www.heinzeroth.com/markets) - [DIY Consumer](https://www.heinzeroth.com/diy-consumer-brands) - [Building Products](https://www.heinzeroth.com/building-products-brands) - [Industrial](https://www.heinzeroth.com/industrial-manufacturing) - [Service Businesses](https://www.heinzeroth.com/service-businesses) - [Our Work](https://www.heinzeroth.com/our-work) - Show submenu for Resources Resources - Resources - [Resources](https://www.heinzeroth.com/resources) - [Blog](https://www.heinzeroth.com/blog) - [Marketing for Consumer Brands](https://www.heinzeroth.com/guide-to-packaging-pop-and-advertising) - [Marketing Strategies for Building Product Manufacturers](https://www.heinzeroth.com/marketing-strategies-for-building-product-manufacturers) - [How to Prepare for a Product Line Review](https://www.heinzeroth.com/how-to-prep-for-a-product-line-review) - [Website Design Strategy Guide](https://www.heinzeroth.com/website-design-strategy-guide) - [About](https://www.heinzeroth.com/about) - [Let's Talk](https://www.heinzeroth.com/contact-us) [Let's Talk](https://www.heinzeroth.com/contact-us?hsLang=en) # Endicott Empowering architects to build their legacies brick by brick. ### Client Brief Endicott Clay Product is an internationally recognized manufacturer of high-quality brick, pavers and tile, primarily for large commercial projects. Getting spec'd into high-profile architectural projects requires an ongoing marketing awareness program across multiple channels. Our challenge was to explore new ways to drive interest among architects when face-to-face meetings were falling out of favor. ## Our Work [01 Literature](https://www.heinzeroth.com/case-study-endicott-brick#Literature) [02 Print Advertising](https://www.heinzeroth.com/case-study-endicott-brick#Print-Advertising) [03 Digital Advertising](https://www.heinzeroth.com/case-study-endicott-brick#digital-advertising) [04 Logo Development](https://www.heinzeroth.com/case-study-endicott-brick#Logo-Development) [05 Product Launch](https://www.heinzeroth.com/case-study-endicott-brick#Product-Launch) [06 Social Media](https://www.heinzeroth.com/case-study-endicott-brick#Social-Media) [07 Photography](https://www.heinzeroth.com/case-study-endicott-brick#Photography) ![endicott-logo-crop-color](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/endicott-logo-crop-color.png?quality=high&width=300&height=68&name=endicott-logo-crop-color.png)   "I am blown away by the analytics, guys. This isn't mild growth. This is an enormous upheaval! Referrals from Facebook didn't double or triple. They went ballistic! The month of November last year to this year was almost a 20% increase...That tells me we are doing what we are supposed to." **John Ragland ***Director of Marketing and Advertising* ### 01 Literature ![endicott-brochure-mockup-01](https://www.heinzeroth.com/hubfs/images/Client%20Work/Endicott/Literature/endicott-brochure-mockup-01.jpg) ![endicott-brochure-mockup-02](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Literature/endicott-brochure-mockup-02.jpg?width=1199&quality=high) ![endicott-brochure-mockup-03](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Literature/endicott-brochure-mockup-03.jpg?width=1199&quality=high) ![endicott-brochure-mockup-04](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Literature/endicott-brochure-mockup-04.jpg?width=1199&quality=high) ![endicott-brochure-mockup-05](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Literature/endicott-brochure-mockup-05.jpg?width=1199&quality=high) ### 02 Print Advertising ![endicott-print-ad-set-01](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Print%20Advertising/endicott-print-ad-set-01.jpg?width=1199&quality=high) ![endicott-print-ad-set-02](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Print%20Advertising/endicott-print-ad-set-02.jpg?width=1199&quality=high) ![endicott-print-ad-set-03](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Print%20Advertising/endicott-print-ad-set-03.jpg?width=1199&quality=high) ### 03 Digital Advertising ![Endicott-Digital-Ad-Artisan-728x90](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Digital%20Advertising/Endicott-Digital-Ad-Artisan-728x90.jpg?width=778&height=140&name=Endicott-Digital-Ad-Artisan-728x90.jpg) ![Endicott-Digital-Ad-Roman-728x90](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Digital%20Advertising/Endicott-Digital-Ad-Roman-728x90.jpg?width=778&height=140&name=Endicott-Digital-Ad-Roman-728x90.jpg) ![Endicott-Digital-Ad-Screen-728x90](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Digital%20Advertising/Endicott-Digital-Ad-Screen-728x90.jpg?width=778&height=140&name=Endicott-Digital-Ad-Screen-728x90.jpg)   ![Endicott-Digital-Ad-Artisan-160x600](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Digital%20Advertising/Endicott-Digital-Ad-Artisan-160x600.jpg?width=210&height=650&name=Endicott-Digital-Ad-Artisan-160x600.jpg) ![Endicott-Digital-Ad-Roman-160x600](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Digital%20Advertising/Endicott-Digital-Ad-Roman-160x600.jpg?width=210&height=650&name=Endicott-Digital-Ad-Roman-160x600.jpg) ![Endicott-Digital-Ad-Screen-160x600](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Digital%20Advertising/Endicott-Digital-Ad-Screen-160x600.jpg?width=210&height=650&name=Endicott-Digital-Ad-Screen-160x600.jpg) ![Endicott-Digital-Ad-Artisan-300x250](https://www.heinzeroth.com/hubfs/images/Client%20Work/Endicott/Digital%20Advertising/Endicott-Digital-Ad-Artisan-300x250.jpg) ![Endicott-Digital-Ad-Roman-300x250](https://www.heinzeroth.com/hubfs/images/Client%20Work/Endicott/Digital%20Advertising/Endicott-Digital-Ad-Roman-300x250.jpg) ![Endicott-Digital-Ad-Screen-300x250](https://www.heinzeroth.com/hubfs/images/Client%20Work/Endicott/Digital%20Advertising/Endicott-Digital-Ad-Screen-300x250.jpg) ### 04 Logo Development ![endicott-100-logo-color](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Logo%20Development/endicott-100-logo-color.png?quality=high&width=679&height=476&name=endicott-100-logo-color.png)   ![endicott-100-logo-mockup-01](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Logo%20Development/endicott-100-logo-mockup-01.jpg?width=1199&quality=high) ### Celebrating 100 Years A playful take on the recesses of a face brick forms the basis of a logo we developed to celebrate the 100-year anniversary of this building materials giant.  ### 05 Product Launch ![endicott-launch-device-mockup-01](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Product%20Launch/endicott-launch-device-mockup-01.jpg?quality=high&width=1000&height=800&name=endicott-launch-device-mockup-01.jpg)   ![endicott-launch-glazed-social-03](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Product%20Launch/endicott-launch-glazed-social-03.jpg?width=1249&quality=high) ![endicott-launch-glazed-social-02](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Product%20Launch/endicott-launch-glazed-social-02.jpg?width=1249&quality=high) ![endicott-launch-glazed-social-04](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Product%20Launch/endicott-launch-glazed-social-04.jpg?width=1249&quality=high) ![endicott-launch-glazed-social-01](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Product%20Launch/endicott-launch-glazed-social-01.jpg?width=1249&quality=high) ### 06 Social Media ![endicott-social-post-phone-mockup-02a](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Social%20Media/endicott-social-post-phone-mockup-02a.jpg?width=699&quality=high) ![endicott-social-post-phone-mockup-02b](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Social%20Media/endicott-social-post-phone-mockup-02b.jpg?width=699&quality=high) ![endicott-social-post-phone-mockup-02c](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Social%20Media/endicott-social-post-phone-mockup-02c.jpg?width=699&quality=high) ![endicott-social-post-phone-mockup-02d](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Social%20Media/endicott-social-post-phone-mockup-02d.jpg?width=699&quality=high) ### 07 Photography [![endicott-photo-glazed-vc1-pattern-2400x1600](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Photography/endicott-photo-glazed-vc1-pattern-2400x1600.jpg?width=2399&quality=high) * * ](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Photography/endicott-photo-glazed-vc1-pattern-2400x1600.jpg?width=2399&quality=high&hsLang=en) [![endicott-photo-invisilug-pattern-2400x1600](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Photography/endicott-photo-invisilug-pattern-2400x1600.jpg?width=2399&quality=high) * * ](https://www.heinzeroth.com/hs-fs/hubfs/images/Client%20Work/Endicott/Photography/endicott-photo-invisilug-pattern-2400x1600.jpg?width=2399&quality=high&hsLang=en) 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